How We Make Our Work
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**The 2D animation line — fully traditional**
Every frame is drawn by hand by our artists: character design, environments, animation, colouring. AI is used in none of the drawing, animation or colouring stages.
**The cinematic 3D line — a human creative cycle, with AI-assisted image execution**
Every creative and craft stage is human and traditional: the script, sketches, storyboard, animatic, voice performance, music direction, editing, sound mix and colour grading. The only role of AI is to turn our approved drawings into 3D environments, scenes and camera motion — it is a tool for executing the image, not the author of the story or the director. The director reviews every shot, and we regenerate until the result matches the drawn board.
**Why this approach?**
Producing epic scenes (armies, historical cities, crowds) the traditional way costs many times more and takes months. This approach gives you the same visual scale at a fraction of the cost and time, while keeping everything else hand-crafted.
**Your rights, your data, your disclosure**
We state this description explicitly in the proposal and contract before work begins. Your scripts, concepts and character names are anonymised before entering any tool, through enterprise accounts that prevent your data from being used for training. Full commercial rights to the final work transfer to you; we retain portfolio display rights. We also provide a precise description of the methodology should your platform (such as YouTube) require disclosure of AI tools in composited content.